After James Dean popularized them in the movie Rebel Without a Cause , wearing jeans became a symbol of youth rebellion during the s.
The denim used was produced by an American manufacturer. Popular legend incorrectly states that it was imported from Nimes, France. A popular myth is that Strauss initially sold brown canvas pants to miners, later dyed them blue, turned to using denim, and only after Davis wrote to him, added rivets. Initially, Strauss' jeans were simply sturdy trousers worn by factory workers , miners, farmers, and cattlemen throughout the North American West.
Later, the jeans were redesigned to today's industry standard of five pockets including a little watch pocket and copper rivets. Fewer jeans were made during World War II , but 'waist overalls' were introduced to the world by US soldiers, who sometimes wore them off duty. Historic photographs indicate that in the decades before they became a staple of fashion, jeans generally fit quite loosely, much like a pair of bib overalls without the bib.
Indeed, until , Levi Strauss called its flagship product "waist overalls" rather than "jeans". After James Dean popularized them in the movie Rebel Without a Cause , wearing jeans became a symbol of youth rebellion during the s. Examples of intentional denim distressing strictly to make them more fashionable can be seen as early as in Vogue's June issue.
Acceptance of jeans continued through the s and s. Originally an esoteric fashion choice, in the s jeans may be seen being worn by men and women of all ages. Traditionally, jeans were dyed to a blue color using natural indigo dye. Most denim is now dyed using synthetic indigo. Currently, jeans are produced in any color that can be achieved with cotton. For more information on dyeing, refer to denim and the discussion there of using pigment dyes.
In Levi Strauss introduced pre-shrunk jeans, which did not shrink further after purchase, allowing the consumer to purchase a correctly fitting size. The are almost identical to the s with the exception of the button-fly. The Levi's Corporation also introduced a slim boot-cut fit known as and The difference between the two is the s sit at the waist line and the s sit below the waist line.
Later, Levi's would develop other styles and fits such as the loose, slim, comfort, relaxed, skinny, and a regular fit with a tapered leg.
Ripping or distressing of jeans, though also arising naturally as a result of wear and tear, is sometimes deliberately performed by suppliers - with distressed clothing sometimes selling for more than a nondistressed pair.
Consumers wanting jeans that appear worn can buy jeans that have been specially treated. To give the fabrics the worn look, sandblasting done with chemicals or by adding pumice stone to the washing process or abrading with sandpaper is often done.
A typical pair of blue jeans uses gallons liters of water during its life cycle. This includes the water to irrigate the cotton crop, manufacture the jeans, and the numerous washes by the consumer. The production of jeans with a "used look" can be more environmentally damaging than regular jeans  [ citation needed ] , depending on how the waste compounds are processed. Sandblasting and treating with sandpaper has the risk of causing silicosis to the workers, and in Turkey , more than 5, textile workers have been stricken with this disease, and 46 people are known to have died.
Some companies have announced they are banning the use of sandblasting. Despite most jeans being "pre-shrunk", they are still sensitive to slight further shrinkage and loss of color from being washed.
The Levi Strauss company recommends avoiding washing jeans as much as possible. Carl Chiara, Levi Strauss director of brand and special projects, has a credo: The less you wash your jeans, the better your jeans become. Unzipped , clarifies in a response to such a criticism:. Our advice is to wash less often, but clearly, you have to judge for yourself what's appropriate.
Hot day, dirty job? Cold day, office job? Maybe you can wear them twice or more before they go back to the washing machine. Personally, if I wear a pair of jeans to work on Friday—cool climate, office job—I tend to wear them on Saturday. And if Saturday is spent indoors and I'm not spilling food all over myself, I might even wear them on Sunday.
For those who prefer to refrain from washing their jeans there have been suggestions to freeze them in order to kill the germs that cause odor. However, this advice has been disputed as ineffective and replaced with the suggestion of baking them for ten minutes at degrees Fahrenheit. Jeans are covered under laws regarding trousers. As well, there have been some notable legal cases involving jeans specifically:. In Rome , Italy , in , a year-old driving instructor was accused of rape.
When he picked up an year-old girl for her first driving lesson, he allegedly raped her for an hour, then told her that if she was to tell anyone he would kill her. Later that night she told her parents and her parents agreed to help her press charges. While the alleged rapist was convicted and sentenced, the Italian Supreme Court overturned the conviction in because the victim wore tight jeans.
It was argued that she must have necessarily had to help her attacker remove her jeans, thus making the act consensual "because the victim wore very, very tight jeans, she had to help him remove them The Italian Supreme Court stated in its decision "it is a fact of common experience that it is nearly impossible to slip off tight jeans even partly without the active collaboration of the person who is wearing them.
The day after the decision, women in the Italian Parliament protested by wearing jeans and holding placards that read "Jeans: I love them, but I really wish that they were offered in the heaviest weight denim. The only ones you offer in it are the Slim Cut, and they don't fit me nearly as well. Cash have been my go to jeans for a long time.
I'm like sing weight and recently went from a 13 to an 11 which means I need new jeans. Obvious choice, Wrangler Cash. Pretty much the perfect jean as far as I'm concerned. I was excited to try these out as finding jeans without spandex these days can be quite a challenge. I ordered my usual Wrangler size and could not get these up over my hips. I would recommend sizing up sizes. We are sorry to hear the sizing of our Ultimate Riding Jean did not meet your expectations.
For an exchange please contact us at so we can further assist you in this process. I've been wearing these jeans for years! You can wear them to the barn or to a horse show. Very versatile and comfortable! Thank you for this style! Please don't ever stop making it! They fit better and last longer than the thin-denim and stretch options.
I will keep buying these, wearing them out, and buying more, however I'm having a tough time finding them in stores all of a sudden. Again, please don't stop making these! These are as close to the kind of jeans I wore 20 yrs ago. Please continue selling them.
I ordered these Cash jeans because I could no longer find them in a local store. I loved my last couple pair and wondered if ordering a pair without trying them on would be a consistent fit.
Fit is nice and tight where they're supposed to and loose in the legs were they're supposed to. I will order again for sure!
Thank you Wrangler for creating a consistent product that I love!! Get answers from real customers and in-house experts with AnswerBox. White American Spirit Rough Rider. Please select a size. Quantity Please enter valid quantity. Add to Wish List. Classic Five Pocket Fit: Mid Front Closure Type: Zipper fly with button Leg Opening: Classic Design Back Pocket Closure: Click on a color box above to display fabric information.
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